The Creative Team Behind The Magic
The platform creators have been creating award-winning campaigns and narratives for major, global brands for decades.
After founding the think tank Fusion Idea Lab and our production
company, Mortar Inc., partners Michael Oberman and David Merhar have
worked with McDonald's, Coca-Cola, Anheuser-Busch, and more than 30 Fortune 500 companies.
These companies have invested over $50 million into our creative capabilities, contributing to dramatic increases in brand
awareness, sales and product positioning and market value.
McDonald's, Coca-Cola, Anheuser-Busch, PepesiCO, Hyundai, Heineken, FX
Studios, the NFL, Toyota, Marquee Sports Network, Target, Ultra Beauty
and Yum Brands are just a few who have seen remarkable growth after
tapping into our thoughtful innovation, extreme creativity and strategic leadership.